407-429. In this study, we applied the Protection Motivation Theory (PMT) to understand cigarette smoking behavior among youth in a random sample of vocational high school students in Wuhan, China. Developed Based on Protection on Motivation Theory in School Aged Children Hyun-Suk AN 1, *Young-Ran KWEON 2 1. Health-related behaviours are a product of five components: Coping Appraisal. Components of the PMT. Protection Motivation Theory (PMT) was developed by Rogers in 1975, to describe how individuals are motivated to react in a self-protective way towards a perceived health threat. Protection motivation theory is an educational and motivational process. Psychological Reports 1993 73: 1, 96-98 Share. In this lesson, you'll learn about fear appeal in advertising and the theory behind it. Social Media; Email; Share Access; Share this article via social media. Protection Motivation Theory Adolescents Cigarette smoking China Reducing tobacco use among adolescents in China represents a significant challenge for global tobacco control. This theory develops new core beliefs in response to criticism of the health belief model (Roger, 1983 ). Global Health Research and Policy. The theory attempts to explain and predict what motivates people to change their behavior. Rogers' (1983) Protection Motivation Theory (PMT) was used as a basis for generating an STD information intervention to encourage positive attitudes toward safer sex practices. The protection motivation theory (PMT) originally aimed at explaining why people develop protection motivation and what role fear-appeals play in this process. A social cognitive model named Protection Motivation Theory (PMT) has been developed and widely used in recent years to predict people’s intention to engage in protective behaviors [25–27]. In the current study, a culturally appropriate 21-item measurement scale for cigarette smoking was developed based on the core constructs of Protection Motivation Theory (PMT). The e-mail addresses that you supply to use this service will not be used for any other purpose without your consent. This theory proposes that we protect ourselves through a number of ways: 1) Perceived vulnerability . Fear can be a powerful motivator, and advertisers know it. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. The use of fear is common in certain social marketing campaigns … These decisions are a way of protecting oneself from perceived threats. Cite . Create fan page of motivation on Rediff Pages. One reason for this may be the lack of theory-based research in tobacco use prevention in these countries. Evidence from diverse sources implies that the dynamics of smoking behavior may be quantum in nature, consisting of an intuition and an analytical process, challenging the traditional linear continuous analytical approach. This study is among only a few that utilized a theory-based approach to understand smoking behavior in youth in China (e.g., Guo et al., 2007 , Guo et al., 2012 , Guo et al., 2013 ). It suggests that a person makes health-related choices based on the perception of risks and self-efficacy or of his vulnerability to illness and capacity to take effective action to avoid harm. EPPM is based on Leventhal's danger control and fear control framework and on Roger's protection motivation theory. In this study, we applied the Protection Motivation Theory (PMT) to understand cigarette smoking behavior among youth in a random sample of vocational high school students in Wuhan, China. This survey aimed to explain the health-related behavior of allergic individuals using the protection motivation theory (PMT) and the transtheoretical model (TTM). 'I am confident that I can change my diet'); Response effectiveness (e.g. Johnston, A. C., and Warkentin, M. 2010. Authors: Yaqiong Yan, Angela J. Jacques-Tiura, Xinguang Chen, Nianhua Xie, Jing Chen, Niannian Yang, Jie Gong, Karen Kolmodin MacDonell Abstract: Reducing tobacco use among … The reasons for these are various. "Fear Appeals and Information Security Behaviors: An Empirical Study," MIS Quarterly (34:1), pp. The protection motivation theory was originally developed to explain how people respond to fear-arousing health problems. Athletes might fear to perform not at their best form if they do not attend training. The quality of life of chronically ill individuals, such as hay fever sufferers, is significantly dependent on their health behavior. Rogers (1975, 1983, 1985) developed protection motivation theory (PMT) which expanded the HBM to include additional factors. Protection motivation theory (PMT) has been used in more than 20 different health-related fields to study intentions and behavior, albeit primarily outside the area of injury rehabilitation. See also: theory Google Scholar Rogers, Ronald W. ( 1983 ), “Cognitive and Physiological Processes in Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation,” in Social Psychophysiology, Cacioppo, John , and Petty, Richard , eds. In order to examine and predict patient adherence behavior, this study was carried out to explore the use of PMT as a screening tool in a general sample of people with orthopedic conditions. motivation fan pages and collection of videos and photos of motivation. Rogers expected the use of PMT to diversify over time, which has proved true over four decades. "A Meta-Analysis of Research on Protection Motivation Theory," Journal of Applied Social Psychology (30:2), pp. By Yunan Xu and Xinguang Chen. A logistic regression analysis revealed that PMT predicted adolescents' current smoking behavior. Fear-framed campaigns must arouse a moderately-high amount of fear but a higher amount of self-efficacy and response efficacy. self-efficacy (e.g. Kurhan/dollar photo club Share. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. 2) Perceived severity. (2016) Xu, Chen. protection motivation theory: Abbreviation: PMT A model to explain health-seeking or health-avoidance behavior. Leading IS Articles that Contextualized PMT to IS context. 549-566 . Existing behavioral theories developed in the West —such as the Protection Motivation Theory (PMT) may be useful tools to help tackle this challenge. The premise of the Protection Motivation Theory is that people are motivated to protect themselves from physical, psychological and social threats. Rogers’ Protection Motivation Theory (1975) provides one explanation. High‐school students (N = 690) provided their cognitive appraisals of protection motivation theory (PMT; Prentice‐Dunn & Rogers, 1986) factors in the context of cigarette smoking. Social marketers who are looking to use protection motivation theory will need to develop the appropriate products: depending on the complexity of the campaign such products could be simple pamphlets or educational courses running in the community. What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes Evidence from diverse sources implies that the dynamics of smoking behavior may be quantum in nature, consisting of an intuition and an analytical process, challenging the traditional linear continuous analytical approach. Year: 2016. However protection motivation theory appears to be more concrete and specific framework. Rogers, Ronald W. (1975), “A Protection Motivation Theory of Fear Appeals and Attitude Change,” Journal of Psychology, 91, 93 – 114. Firstly, even though one might wish for people to act in a health protecting way without a clear danger, it probably does not happen very often. Application of the Protection Motivation Theory in predicting cigarette smoking among adolescents in China Published in: Addictive Behaviors, January 2014 DOI: 10.1016/j.addbeh.2013.09.027: Pubmed ID: 24157424 . A protection motivation might be an intention to adopt or adhere to a fitness program. Protection Motivation Theory (PMT) Generally, the intention of human beings to engage in any behavior is the most vital determinant of the behavior . BibTex; Full citation; Publisher: Springer Nature. This study is among only a few that utilized a theory-based approach to understand smoking behavior in youth in China (e.g., Guo et al., 2007, 2012, 2013). Deoksan Elementary School, Gyeonggido, Korea 2. The purpose of this paper is to explore how PMT can be used and expanded to inform and improve public safety … High‐school students (N = 690) provided their cognitive appraisals of protection motivation theory (PMT; Prentice‐Dunn & Rogers, 1986) factors in the context of cigarette smoking.A logistic regression analysis revealed that PMT predicted adolescents' current smoking behavior. Protection motivation theory. Tobacco use is one of the greatest public health problems worldwide and the hazards of cigarette smoking to public health call for better recognition of cigarette smoking behaviors to guide evidence-based policy. campaign using protection motivation theory (PMT) on smoking prevention on students in Yazd universities. The protection motivation theory deals with how people cope with and make decisions in times of harmful or stressful events in life. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. … The scale was assessed among a sample of 553 Chinese… It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. Protection Motivation Theory and Alcohol Use Attitudes among Older Adults. Protection motivation theory and cigarette smoking among vocational high school students in China: a cusp catastrophe modeling analysis . 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